Town Nissan to close March 13

EAST WENATCHEE — After nearly two decades under the Town Nissan name — and more than 30 years in operation when you include its prior ownership — a familiar dealership on Third Street will close its doors this spring.

Town Nissan, located at 555 3rd St. SE in East Wenatchee, will permanently close effective March 13.

In a letter to customers signed by General Manager Tony Lisson, the decision is described as one “not made lightly.” The letter explains that ownership was recently presented with an opportunity that required evaluating the future use of the property. After careful consideration, the company chose to move forward with a transition aimed at long-term stability and continued service in the valley.

For many local residents, the news marks the end of an era.

Town Nissan officially opened under that name in 2008, rebranding from Reichert Nissan/Isuzu, which had operated in the valley since the early 1990s. Over the years, the dealership became a visible community partner, sponsoring the Chelan County Fair, supporting local youth sports and high school programs, contributing to Wenatchee Valley College initiatives, and backing a wide range of nonprofit and civic efforts. Its signage has been a steady presence for generations of car buyers, first-time drivers and long-time customers alike.

With the closure comes a natural set of questions, and the dealership has outlined what customers can expect in the weeks and months ahead.

All Nissan factory warranties will remain fully valid and honored nationwide. Customers can take their vehicles to any authorized Nissan dealership for warranty repairs, recalls, diagnostics, parts and service. That includes safety campaigns and manufacturer-issued recalls, which will continue to be handled through Nissan’s national network.

Prepaid maintenance plans, extended warranties and service contracts tied to Nissan will remain valid and transferable to other authorized Nissan dealerships. Customers who purchased dealer-specific maintenance packages are encouraged to reach out for guidance on next steps.

Vehicle loans and leases will not change. Payments should continue to be made directly to the customer’s lender according to the existing contract. The dealership will no longer accept in-person payments; customers must use their lender’s online, mail or phone payment systems.

Customers who recently purchased a vehicle and have questions about financing, titles, registration, warranties or service contracts can contact their lender or contract provider, or another authorized Nissan dealership. Staff have indicated they are available during the transition to help direct customers to appropriate contacts.

For those with service appointments already scheduled, the dealership asks that customers call as soon as possible so staff can assist in redirecting them to another authorized Nissan dealership or provider. If a vehicle is currently in service, customers will be contacted directly with instructions and updates.

Electric vehicle owners will still be able to charge at public charging stations, home units and other Nissan dealerships offering EV charging. Nissan Roadside Assistance, where included under warranty or service agreements, will continue uninterrupted. NissanConnect and the MyNISSAN app will also remain active.

Service histories remain stored within Nissan’s system and will be accessible to other authorized Nissan dealerships. Nissan loyalty programs and manufacturer incentives will continue through the brand’s national network.

Importantly, Nissan itself is not leaving the region. The closure applies only to this specific dealership location.

Customers with additional questions may contact Clayton Walker at Cwalker@townautogroup.com or Anthony Lisson at Anthony@townautogroup.com during the transition period.

The letter expresses gratitude for the relationships built over the years and pride in the dealership’s connection to the community — a sentiment that will likely resonate across a valley where businesses are measured not only by sales, but by their presence at fairs, fundraisers, ballfields and classrooms.

As March approaches, Town Nissan’s closure will mark a shift in the local auto landscape — and the end of a chapter that has been part of the valley’s daily drive for more than three decades.

Andrew Simpson: 509-433-7626 or andrew@ward.media